Do The Thing

STOP SITTING ON YOUR BIG IDEAS

You’ve got no shortage of creativity. Your budding ideas are sketched in journals, jotted in notes apps and written on bar napkins. There’s just one problem… What do you do with them?

Whether you’re looking to launch a creative side-hustle, a product, or a whole new chapter, how do you know whether your idea will catch fire or fizzle? Can this idea pay the bills? Do you have to spend countless hours on social media? Do you need a business degree to actually start a successful business?

In Do the Thing, Richelle Fredson provides a practical guide for inspired women who want to pave their own entrepreneurial path and finally bring their vision to life in a way that’s sustainable, profitable, and next-level.

Her proven method will guide you step-by-step from fuzzy idea to expert execution, showing you how to:

• Evict self-doubt and find an idea worth betting on.
• Turn your Special Sauce into a product people can’t wait to buy.
• Build an audience without making it your full-time job.
• Sell like a pro—no sleaze, no burnout, no waiting your turn.

If you’ve been waiting for a sign to trust yourself and your big ideas–consider this your kick in the pants. Let’s DO THE THING.

• "Do The Thing is a masterful guide for gaining confidence in your ideas and bringing them to life… your way. Richelle has the heart and wisdom to move you forward—not to mention you’ll be laughing all the way through. If you’re looking to create a stand-out product to be proud of, this is your book."
  Kris Carr, New York Times bestselling author and wellness activist
• "Too many women are told to choose between meaningful work and financial stability. Do the Thing blows up that false choice. Richelle Fredson shows you—clearly, compassionately, and without hustle hype—how to turn your creativity into real income. She has spent decades helping women bring ideas into the world, and it shows on every page."
  Farnoosh Torabi, author of A Healthy State of Panic and the host of the award-winning podcast So Money
• "Having a great idea is the easy part. Knowing what to do with it is where most people get stuck. I’ve spent my career spotting ideas with potential, shaping them, and figuring out how to make them resonate with an audience. Richelle understands that process intimately (and has the receipts to prove it). Do The Thing is a smart, practical, deeply encouraging guide to turning the idea you can’t stop thinking about into something real, valuable, and ready for the world."
  Jessica Cruel, Editor-in-Chief of Allure
• "Do the Thing is the permission slip and the game plan. Richelle reminds us that creativity isn’t a luxury, it’s power—and action builds the confidence we’re waiting for. If you’ve been sitting on an idea, this book will help you trust it, shape it, and bring it to life."
  Robin Arzón, Vice President, Peleton
• "Are you sitting on an idea you can't stop thinking about, but feel stuck, overwhelmed, or unsure how to actually move forward? Then you need to read this book! Richelle Fredson combines honest encouragement with proven practical guidance to help you trust yourself, take action before you feel ready, and bring your ideas to life. Consider this your sign to stop waiting, because the world needs you to DO THE THING!"
  Vanessa Marin, New York Times bestselling author of Sex Talks
• In these pages, Fredson gives you the tools and guidance people regularly pay thousands to learn from an online course. Relatable and funny through every chapter, her book will keep you hooked—but then light a fire under your butt to get to work, put yourself and your ideas out there, and, yes, DO THE THING.
  Laura Belgray, bestselling author of Tough Titties and founder of Talking Shrimp
• "Women rejoice! If you've been waiting for the right time to bring your creative idea to the world, it's just arrived. Read this book, invite Richelle into your life, and you will have the clarity to put the pieces together, the confidence to believe in your idea and the encouragement to choose yourself. My creative idea turned into a six-figure book deal thanks to Richelle's support and guidance."
  Courtney Carver, author of Gentle and Soulful Simplicity
• "In my work, I’ve seen countless ideas stall before they ever have the chance to make an impact, not because they weren’t strong, but because the path forward was unclear. Do The Thing changes that. Richelle Fredson cuts through the noise and gets real about what it takes to turn creative ideas into something tangible and deeply fulfilling."
  Angelica Rosas McDaniel, Executive Vice President, Hearst Media Production Group