About the Author
Lu Chekowsky [she/they] is a writer and Emmy Award–winning creative director. In Lu’s most recent job in the advertising industry, she was lead creative director for video at Facebook. Before that, Lu was the SVP of brand creative at Comedy Central, where they developed campaigns for shows like The Daily Show with Trevor Noah, South Park, Nathan for You, and Broad City. Previously, Lu was VP, creative director at MTV, where they made ads for Teen Wolf, Jersey Shore, The Real World, and the Video Music Awards. Before working in entertainment, Lu was a creative director and copywriter at Wieden+Kennedy, where she over- saw work for brands such as Jordan, Noxzema, Delta Airlines, and The National MS Society. Lu is a 2023 New York State Council on the Arts / New York Foundation for the Arts Fellow in nonfiction literature, and their writing has been supported by MASS MoCA, Vermont Studio Center, Craigardan, and Tin House. Her essays and poetry have been published in The Rumpus, Pigeon Pages, and Autofocus, and her pieces about the cultural impacts of advertising have appeared in Ad Age and Muse by Clios. Lu lives in the Hudson Valley.